Specifically designed for browsers on the iPod/iPhone, mainly Safari.

This is the design so far:

Hmmm not too bad

I like it too, and that's coming from a woman who's normally a Simon about such things.

Yes I watch American idol... -_-; Stop looking at me like that.

But why? It works fine on my iPod and on my phone... it seems unecessary

Look up the 'Gizmodo' website on your PC, then iPod. See the difference?
For people who aren't so lucky, and are stuck with crappier Wi-Fi, such as I, loading larger webpages on the iPod/iPhone is a pain in the ass.
In tradition, iPod-ifying the website will make it much nicer, fit-to-screen, and faster.